Collection of personal data
When you enter the website or browse targeted adverts, we automatically collect data with the aid of cookies.
The types of data which we collect via cookies include IP address, the ID of the device being used, information about websites viewed and searches performed, type of browser, operating system, information about the internet provider, date and time, the URL link from which the user was rerouted and data about location obtained on the basis of the device used.
In certain cases, we use third-party advertising cookies which allow us to understand and improve the effectiveness of our adverts, both on our own website and also on third-party websites. These cookies are sometimes used for personalisation, change to targeting and optimisation of on-line advertising. This website uses the Google Analytics service provided by Google, Inc. (hereinafter referred to only as “Google”). The Google Analytics service uses “cookies” which are text files saved in your computer, allowing for analysis of the method of use of this website by its users. Information generated by the cookie file about use of the website (including your IP address) will be transferred by Google and saved on servers in the United States. Google will use this information for the purposes of evaluation of use of the website and creation of reports about its activity intended for its operator and for provision of other services relating to activity on the website and use of the internet in general. Google may also provide this information to third parties if required by law or if such third parties process this information for Google. Google will not link your IP address to any other data which it has at its disposal. By using this website, you consent to processing of data about you by Google, this being in the manner and for the purposes specified above.
Detailed information about Google Analytics and personal data protection can be found at http://www.google.com/intl/cs/privacy/privacy-policy.html.
If you want to prevent monitoring, you can install an add-on to your web browser (http://tools.google.com/dlpage/gaoptout).
Which purposes do we process your data for?
We use your data, including personal data, which we collect using cookies for the following purposes:
- Provision of our website: By collecting data via cookies, we make it possible for you to use our website.
- Provision of targeted adverts: We use the data which we collect via cookies for provision of targeted advertising. If necessary, according to the legislation, we ask you for your prior consent before using cookies for this purpose. If you give your consent, you can withdraw it at any time. You can also object to processing of your personal data for advertising purposes at any time.
- Market research: We use the data which we collect via cookies to ensure our legitimate interests for the purpose of participating in market research (for example, analysis of market segmentation, trends, preferences behaviour of users or surveys relating to products or services or the effectiveness of marketing and advertising) or product development (e.g. analysis of the characteristics of the given market segment or group of customers or the performance of our website in order for us to be able to improve our website).
Nevertheless, all modern browsers allow you to change your cookies settings. You can set your device to accept all cookies, to notify you of issuance of cookies, or to never accept cookies. If you choose the last option, this means that it will not be possible to offer you certain personalisation functions and for this reason, you will not be able to fully use all of the functions of the respective website. Every browser is different, so have a look at the “help”, “options” or “preferences” menu in your browser to find out how to change your cookies settings.
Storage of data
There is a difference between temporary (session) and permanent (persistent) cookies. Temporary cookies only last until the browser is closed. Permanent cookies last for longer and are not automatically deleted once the browser is closed. We try to only place or allow placement of cookies on the website which have a maximum lifespan of 5 years. Only in exceptional cases, for example for security purpose (e.g. uncovering fraud) and only if absolutely necessary, will cookies have a longer lifespan. If you have any questions about individual periods over which cookies will be saved, please contact us via the contact details below.
If you have any questions or doubts relating to processing of your personal data, or if you wish to exercise any of the rights which you have on the basis of this declaration, you can contact us at the following address: email@example.com. If you have any doubts and complaints, you can also contact the respective personal data protection authority, this being the Office for Personal Data Protection with registered office at Pplk. Sochora 27, 170 00 Prague 7.
The operator is entitled to change this policy at any time and such changes come into effect on the date of their publication.